An Overview of Video Availability, from the DTV Martial Arts Perspective [900 Words]

Photo source

I
think it was the documentary Rewind This!
(2013) which
claimed
that
less than half of all U.S.
movies with
a VHS release also got
released on DVD. This number will
rise as distributors slowly
select older titles
they hope will make
some easy money, but for now,
the statistic
means that viewers have less opportunity to discover (or rediscover)
pictures that were released before video tape’s
obsolescence. This hits the
fans of direct-to-video
flicks particularly hard, as
theatrical features have always received preferential
distribution. Martial arts
movies face their own particular hardship here, as the overwhelming
majority of U.S. karate
features have been
direct-to-video. (A good rule
of thumb for pre-Matrix
movies: unless it stars Van Damme, Seagal, or
Norris, it probably didn’t
get a theatrical
release.) As such, many
martial arts movies produced before the proliferation of the DVD
still haven’t been released in that format – at least not in the
U.S.

This
problem isn’t prevalent with
newer flicks, but if you’re
a connoisseur of older films, it can be disheartening to
try to find these movies in a desired format.
Having faced
this issue for years, I feel
qualified to provide a general overview of such
films’ availability
and how to best get your hands on ones you’re looking for.

VHS
– This is the
format on which
DTV martial arts films are most widely available, but
no major U.S. distributor markets
tapes
anymore and they’re
unlikely to be sold
by primary
sellers.
This leaves you with only third-party sellers to buy from – mainly
online, where eBay tends
to provide good
deals.
Of course, one
of the reasons
behind video tape’s obsolescence is its inferior audio/video
quality, and the fact that it
will inevitably deteriorate over time.
Pros
Unmatched availability for
earlier
films, cheap prices
Cons
– Third-party sales only, substandard technical
quality, progressive tape
deterioration

DVD
Compilation Packages
– The option
of finding a rare movie as part of a DVD set
is
often overlooked due to their
relative obscurity
and the fact that they sometimes don’t show up in searches
for individual titles.
Nevertheless, in cases where
the single DVD release is incredibly expensive or the picture hasn’t
been released otherwise, such
sets can be a cheap
option. However, the more obscure the distributor is,
the less likely you’ll be getting anything more than a crappy
tape transfer.
Pros
– Inexpensive
Cons
– Relatively
rare, poor
technical
quality

Overseas
DVDs

Sometimes,
video tapes just don’t
cut it and there simply isn’t
a modern format
of your desired
movie available in
the States.
In such cases,
you could
look abroad. It may surprise some American viewers that international
viewing preferences don’t
directly
mirror the U.S. mainstream, and cheap martial arts films are
actually widely available on
disc in other countries.
Personally, I’ve had luck acquiring
them from German, British,
Australian, and Malaysian distributors – just go online, find a
site from these countries that sells movies (Google’s translation
service
can be
a big help), and check out what they have. Disappointingly, not every
distributor will ship to U.S. addresses, and even if they do, the
import costs can be outrageous.
Additionally, many
of these releases aren’t
the highest quality; many
will inevitably be direct
tape
transfers. Worse yet,
plenty of films
are only available overseas
in censored formats.
Pros
– High
availability, cheap retail price
Cons
– High shipping price, questionable technical
quality,
proliferation
of censored editions

VHS-to-DVD
Conversion*
– There are many devices
commercially available that allow you to
record your video tapes onto a DVD (or even a hard drive). I’ve
heard some people mention that they did this with
their entire VHS collection following the shift
to DVDs, so while I’ve never had much luck with it
myself, it obviously works
well enough for other people. The obvious drawback is that this is a
direct video transfer, so the quality of the DVD will mirror the
quality of the tape – it might even be a little worse. That said,
unlike the tape, the DVD will maintain the
resulting quality
indefinitely.
Pros
– Infinite usage
Cons
– Questionable quality, might be difficult to use

*Technically,
this may be illegal. I feel compelled to mention this, but really, if
you’ve ever burned music to a disc or even recorded something off
the radio, you’re already
guilty of the same level of crime. Just don’t try and sell your
transfers.

Online
Video Streaming

– I’m referring to services like Netflix and other authentic
platforms that have a legal right to market movies. Obviously there’s
much less appeal here for viewers who prefer a physical medium.
There’s
also
the
fact that even if you purchase a film for indefinite use on these
platforms, you don’t actually own
the movie like you would a
DVD: you’re
still technically
renting it, and there’ve
been instances where providers have legally reclaimed what consumers
assumed was their personal property. However, these platforms are
useful for a couple of reasons: they allow you to rent movies that
you won’t find at the progressively
rare
video stores, and they increasingly
provide movies of this subgenre
for a lower cost than more recent productions.
Pros
– Growing availability, rental option
Cons
– Limited by internet service quality, digital
ownership
paradox

I’m
choosing to not list illegitimate video streaming as an outlet. While
distribution on sites like Youtube is
tempting, I don’t
condone consuming content in
a way that won’t directly benefit the filmmakers I wish to support.
And while some
martial arts filmmakers have chosen to post their content freely,
these are typically newer
movies.

A Timeline of Low-Budget & Direct-to-Video Filmmaking [Martial Arts Subgenre]

Since
no such thing seems to exist yet,
I decided to lay a foundation. This chronology is undoubtedly
incomplete, but I’ve tried to mention all events that stand out to
me and ones that would probably stand out to others. To the best of
my knowledge, all information is accurate.

March
23, 1987 – The film production &
distribution
company Imperial Entertainment Corp. is founded. One of the first
studios to focus primarily
on
low-budget action features, its releases include Cynthia
Rothrock’s Lady
Dragon
,
Jerry
Trimble’s Breathing
Fire
,
and Don
Wilson’s Red
Sun Rising
.

August
18, 1988 – The
taekwondo-themed action feature
Miami
Connection

receives a limited theatrical release and subsequently bombs, almost
bankrupting star/producer Y.K. Kim. Over 24 years later, mounting
cult
fame inspires
a re-release
for the film on DVD.

1989
– Joseph
Merhi and Richard Pepin found PM Entertainment Group, Inc. – the most
prolific producer of direct-to-video action and martial arts fare of
the 1990s.

February
24, 1989
American
Ninja 3: Blood Hunt

receives a limited theatrical release before being sent to video.
It’s the first time an installment to
a major martial arts franchise receives anything less than a wide
debut.

February
1990 – Martial
arts legend Cynthia
Rothrock makes her solo debut in the U.S. with China
O’Brien
.
Rothrock would subsequently become one of the most prolific
low-budget action heroes and the single
most
successful female martial arts star of the American film market.

February
23, 1990 – Kickboxer
Olivier
Gruner debuts in Angel
Town
,
a movie about warring gangs. Ironically, a gang brawl breaks out at a
California drive-in during a screening.

April
12, 1990
– Film
production company Cine Excel Entertainment is founded by director
David Huey. Its first U.S. release, American
Streetfighter
,
premieres about two years later on video and is one of the first
starring vehicles of kickboxer
Gary
Daniels.

March
4, 1991
– The
Hong
Kong-based Seasonal
Film Corporation’s No
Retreat, No Surrender

series goes DTV with
its third installment, Blood
Brothers
.
Keith W. Strandberg returns as writer, but director Corey Yuen is
replaced by Lucas Lowe. Karate star Keith Vitali makes his debut as a
leading man.

December
18, 1991 – Pro kickboxer Don “The Dragon” Wilson,
America’s most prolific DTV action hero, makes his video debut with
Ring
of Fire
.

1992
– The film production
company
Nu Image, Inc. is founded by Avi and Danny Lerner, Trevor Short, and
Danny Dimport. Four years later, a subsidiary called Millennium Films
is launched. Producing both theatrical and DTV fare, their output
over the years has included the Undisputed
and
Ninja
series.

February
7, 1992 – Michael Worth makes his action film debut in Final
Impact
,
becoming the first martial arts action hero created by PM
Entertainment. Worth is also the first martial arts star to debut on
the video circuit, without any prior work in theatrical or
international markets.

July
16, 1992
– The release of Tiger
Claws
,
one of the first films of the subgenre to feature Chinese martial
arts over karate and kickboxing. Star Jalal Merhi had attempted the
same with his previous vehicle, Fearless
Tiger
,
but this wouldn’t receive a U.S. release until 1994.

August
20, 1992
– U.S.
video premiere of Martial
Law II: Undercover
,
the first martial arts vehicle of star Jeff Wincott.

October
14, 1992
– Director
Isaac Florentine releases his first U.S. production, Desert
Kickboxer
.

November
6, 1992 – Billy Blanks makes his starring debut in Talons
of the Eagle
,
which enjoys
a limited release before going to video.

March
3, 1993
American
Samurai

premieres in
the U.S. on video.
Mark Dacascos co-stars in his first substantial martial
arts-themed role.

May
5, 1993
Shootfighter:
Fight to the Death
is
released, becoming
the
first U.S.
starring
vehicle of Hong
Kong
action
staple
Bolo Yeung.

July,
1993 – At age 13, Ted Jan Roberts makes his video debut in Magic
Kid
.
To date, he is the youngest martial arts action hero of
the western hemisphere to
have a substantial solo career.

March
1, 1996 – Almost eight years after the release of the cult hit
Bloodsport,
its sequel The
Last Kumite

premieres via a limited theatrical release. With the exception of one
supporting cast member, no one who worked on the original had a hand
in the sequel.

December
8, 1998
– The
release of Champions,
the first U.S. action
film
based on mixed martial arts competition.

February
9, 1999
– Jean-Claude
Van Damme’s Legionnaire
unexpectedly becomes the star’s first DTV release. With a $35 million
budget (adjusted: $52.5 million), it’s officially one of the most
expensive releases of the subgenre.

2002
– PM
Entertainment folds. Its catalog of over 150 features and two TV
shows is acquired for
distribution by
Echo Bridge Home Entertainment.

November
23, 2004 – Unstoppable
becomes the first Wesley Snipes action vehicle to go DTV, following a
limited theatrical release.

2005
– Nicholas Chartier and Dean Devlin found Voltage Pictures, whose
output includes the
DTV rleases
Puncture
Wounds
,
Lady
Bloodfight
,
and Eliminators.
In a Variety
interview
four years later, Chartier describes
his business strategy of marketing DTV action flicks as a means to
pay for higher-budgeted theatrical productions.

May
31, 2005 – The
DTV action-thriller Submerged is released, and the Uruguayan
national government subsequently threatens legal action against the producers for
its embarrassing
portrayal of the
country.

December
27, 2005 – Multinational conglomerate Sony first becomes a major
player in the DTV action
scene when its subsidiary, Sony Pictures Home Entertainment, releases
Black
Dawn
.

2008
– The low-budgeted Money
Fight

(aka The
Red Canvas
,
aka Art
of Submission
)
becomes the first film to receive an “off-planet” premiere
aboard the International Space Station.

April
28, 2009
– Hector
Echavarria releases his MMA-themed
passion
project, Never
Surrender.

For
the next several years, Echavarria
is
the primary producer of movies capitalizing on the MMA craze by
heavily incorporating cage fighting into his plots
and featuring pro fighters in supporting roles.

February
2, 2010 – The Michael Jai White vehicle Black
Dynamite

is released on DVD, following a limited theatrical release. An
instant cult hit, it
wins widespread acclaim and the “Best Film” award at the
Seattle International Film Festival.

February
2, 2010
Universal
Soldier: Regeneration

is released on DVD in the U.S. Widely regarded as superior to its
predecessor, its
star

Jean-Claude
Van Damme –
reportedly
turned down the opportunity to appear in Sylvester Stallone’s
blockbuster The
Expendables

in favor of focusing on the
smaller production.

June
1, 2010
Undisputed
III
is
released to cult acclaim. The vehicle catapults star Scott Adkins to
martial arts superstardom, and the movie is quickly
regarded as a benchmark of martial arts filmmaking.

August
2011 – DTV movie veteran and pro fighter Joe Son is convicted of
torture and sentenced to life in prison. Two
months later,
he receives
another 27 years for the voluntary manslaughter of a
cellmate.

May
6, 2015
– The
Dolph Lundgren/Tony Jaa collaboration Skin
Trade

is released in the U.S. via the internet. In addition to being Jaa’s
first American production to not be released theatrically, it’s the
first U.S. martial arts film to have an online premiere.

April
14, 2016 – The
Martial Arts Kid

becomes the first full-length martial arts movie produced via crowd
funding.

How to Choose Good DTV Martial Arts Movies

A while ago, I posted a primer about what
direct-to-video martial arts films a newcomer to the subgenre might want to
watch first. I’ve since realized that those recommendations don’t really imbue
the reader with any means of making informed decisions beyond the list, so now,
I’ve come up with a set of tips regarding the subgenre in general. While many
of these suggestions are not without ample exceptions, I have done my best to
ensure that they match general perceptions and are not too biased.

To
choose a quality DTV martial arts flick, consider the following:

The time of release is important
Beware of films released during the home video slump – approximately 1999 thru 2006.
During this time, the smaller studios responsible for the action boom had
either gone out of business or been bought up by larger distributors. Studios
like Sony and Columbia TriStar were new to the low-budget game and tended to
focus on style over substance. Additionally, many of video’s stars had either
left the genre by this time (e.g. Jeff Wincott) or were stepping down from solo
careers to focus on supporting roles (e.g. Cynthia Rothrock).

Different studios make different movies
Not all studios that release DTV martial arts flicks specialize in them, but
there have been several that do. Knowing what to expect from such studios can
be helpful, so here’s a handful of the more prolific ones.

  • PM Entertainment – Better-than-average
    stories and production values, mixed with good (and occasionally great) action.
  • Shapiro-Glickenhaus Entertainment – Strong
    production values and so-so fight scenes.
  • Cine Excel Entertainment – Cheap-o productions,
    often with dubbed audio. Tons of fight scenes of poor quality.
  • Voltage Pictures – Increasingly decent
    productions starring current or ex- A-listers. Its founder publicly stated it
    only produces B-movies to finance larger pictures.
  • Nu Image – Its 1992-1997 output ranged
    from good to decent. 1998-2005 was very questionable. From then ‘til now, Isaac
    Florentine’s productions have set the standard.
  • Millennium Films – A subsidiary of Nu
    Image; see above.

Some guys are lovers
There are a few performers in the DTV market who are identified as “karate guys”
– usually because of past work – but don’t actually feature that much
hand-to-hand fighting in their movies. Primary offenders include Wesley Snipes
and Dolph Lundgren, along with post-2005 Lorenzo Lamas. Michael Dudikoff,
Olivier Gruner, and Steven Seagal have also had some pretty bare stretches.

Eastern Europe = blah
Low-budget filmmakers apparently find favorable
production conditions and a ready stunt community in nations like Bulgaria, but
this is also the place where many productions were shot during the dreaded
video slump. Filmmakers have had a much better time of it since the late 2000s,
but in addition to their unsatisfying action content, these colorless films are
depressing to look at.

MMA-themed movies suck
Again, filmmakers seem to be getting the hang of this nowadays, but mixed
martial arts have ironically fared much better in mainstream cinema than on DTV.
I blame a lot on this on the films of Hector Echavarria, a kickboxer-turned-filmmaker
who cornered the market with movies saturated by bad fight scenes and overhyped
cameos of professional fighters.

Ignore the reviews
Or rather, know to gauge others’ opinions. DTV fare
tends to generate reviews from two kinds of people: cult fans and casual
viewers who rarely watch non-mainstream pictures. This leads to a polarized set
of opinions, and it’s hard to know which to trust in any given case.
Personally, I used to ignore reviews completely, though the consequence has
been sitting through a lot of sludge. As far as reviewing hubs go, Rotten
Tomatoes
tends to mirror popular consent, Amazon is where people go to write
positive reviews, and IMDb is the most nuanced of the three.

Yeah, I’m aware of the irony of that last
one, seeing as I write reviews, too. But keep in mind that we’re talking about
a subgenre that is still fairly marginalized. Whereas finding out what movies
you like in the mainstream is relatively easy, finding good low-budget martial
arts movies – some of them 30 years old by now – is like trying to find
treasure using an incomplete map. To that end, I hope this list is helpful.